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These days, it seems that everyone connects to at least one social media forum. Whether you have chosen Facebook or LinkedIn as your medium, social media is a great way to stay connected to those around you. While you are taking advantage of social media to network with your friends and family, not everyone has recognized how powerful a tool social media is for business networking. Taking some time to learn how social media can help you with your business networking can have a big impact on your bottom line.
Of primary importance is how easy social media makes it to build relationships. First, it streamlined the communication process. More importantly, it expands your viability. Joining local associations online or regularly ‘posting’ on associates pages will quickly increase your viability to your community.
Social media also makes it easy to increase your presence. By actively engaging in forums and discussion groups, blogging, and answering questions, you can easily set up yourself as an authority in your particular area of expertise. It is also an effective way to build trust in you or your brand.
Remember, the Internet is literally a sea of people. Finding ways to join social media into your networking plan will quickly change the size of your personal network.
One word of caution: use your professional page as just that. It should not be used to keep your friend and family updated. Instead, have a separate personal page. Failing to do so will make you seem unprofessional and have less of an impact.

Tools and Add-Ons to Help Encourage User Engagement
It seemed such a simple notion: a site was to be created and meant to be a source of fascination, inspiring endless devotees. Your thoughts would be known throughout the virtual world, deemed worthy by all. Words would be offered and success would be found.
But it wasn’t — and still isn’t.
While traffic counters prove the existence of visitors, your posts remain lonely. Comments are elusive, offered sparingly and never with the enthusiasm you crave. Your readers are silent, tracking content but never admiring it — and this, you know, must be changed.
The success of a blog can be measured in the interactions of its followers. When users offer replies, they spark relevancy; allowing pages to rise among engines and directories. It’s imperative then that you provide ways to encourage engagement: making it fast, easy and appealing.
Consider these options:
Online Survey Software
Perfection is a noble concept. It’s also, however, an unlikely one. A site will suffer from design flaws and organizational tragedies (with pages lost, found again and then stuffed back into HTML oblivion). You will make mistakes with your blog — and your readers will be frustrated. It’s essential, therefore, to urge all commenters to express their opinions, allowing you to discover what works and what is an utter failure. Through online survey software you can leave questionnaires, polls and more for individuals to answer. This will enable users to interact with your site, as well as letting you better define it. Communication is earned.
DISQUS Comment System
It’s the blank script beneath a post, the idle emptiness — a blog waits for interest, for the occasional comments; but none come, reducing pages to the doldrums of search engines. This is not a reflection of your content. Instead it’s an effect of the Internet and its many options. Individuals can search your site through a variety of methods: social networks, bookmarking pages, or community references. Often they are logged-in to separate accounts, unwilling to sign out and leave a note for you. With DISQUS, however, this is no longer a concern. Users can place comments from any external source, as well as provide in-line embedding to allow for videos, photos and more. It offers convenience for posting and endless possibilities.
Static Toolbar
As your site expands, the potential for confusion follows. Seeking out specific information becomes tedious for most readers; content can then be ignored, assumed to be too difficult to find. A Static Toolbar helps to ease the worry, however. Through its easy innovations, individuals can search for any posts they choose (utilizing keywords, RSS feeds and more). They are completely connected to your blog, able to discover what they need without struggling through archives. And the posts can then be placed within their own networking sites. Static allows for quick exchanges between users, with links bookmarked automatically. Its interactions are invaluable.
A blog is not merely to represent your idle ideas. It is instead an opportunity to greet the infinite Internet — but ensuring those greetings are returned is essential. Encourage participation and reap the benefits.